Is it a photograph? Is it an infographic? The dimensions of realism reached by the 3D render have made it impossible to distinguish a three-dimensional image from a traditional industrial photograph. Even professionals in the sector would have a hard time noticing the difference.
Once the goal of photorealism has been achieved, the infographic has before it a much broader horizon than that of traditional photography. Because it is one thing to represent reality, and quite another to invent it. Thanks to 3D rendering we are able to create a virtual reality to show it as something authentic, with its dimensions, colors, light and textures.
This ability to invent the reality of 3D computer graphics is what professionals of architecture and industrial design appreciate most to create and visualize their projects.
It can be an urban project, or the interior design for a commercial space, or the creation of an object through 3D modeling. The final result is an image that is understood by itself, without the need for the client to be forced to review plans, or any other type of graphic material.
In Render cgi we apply 3D computer graphics in different tasks such as the design and creation of architectural Spaces , from the family kitchen to a commercial establishment of any branch of the Retail. And if we refer to the 3D render as a format to represent a product in an attractive way, our activity is focused on the design of catalogs for sectors such as Furniture or Cerámics.
In recent years we have learned a lot about Ilumination, and we have applied this accumulation of knowledge in the tasks of 3D modeling, a technique that allows to create virtually, and from nothing, any imaginable object. Specifically, we model objects that shine with their own light: lamps.